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Education Market Research

Work with Insightful Research to gain an in-depth understanding of your market, test your perceptions and challenge assumptions. Our education market research service will deliver the insights you need to make more informed business decisions, and less educated guesses.


"The service I received from insightful Resarch was excellent... I wouldn't hesitate to recommend them to other clients." 

As one of the leading education market research companies in the UK, we gain insights for organisations who need help to answer some of their most burning questions. Our clients include some of the biggest names in the learning sector. 

Our Research Areas

Collaborate with Insightful Research and we’ll take you step-by-step through a bespoke market research process designed to get the insight you need. At the end of your project, you’ll receive a detailed report with all the research findings and clear recommendations to help your decision making. With over twelve years’ experience of delivering education market insights, our proven methodologies make us your perfect partner for learning sector research.

“Insightful Research did a fabulous job...They produced a really clear, insightful and actionable report… Would highly recommend them”

Case Studies

Discovering why customers failed to renew

Sector: UK Schools
Read time: 2 mins

Delivering stakeholder insights

Sector: Membership and professional development
Read time: 2 mins

Researching a hard-to-reach audience

Sector:  Higher education
Read time: 2 mins

Cognitive testing with secondary school students

Sector: UK schools
Read time: 2 mins

Deciding next steps for a language learning app

Sector: English language learning
Read time: 1 min

Understanding careers

Sector: UK schools
Read time: 1 min

FAQ about education market research 

When should I conduct market research?

The best time to seek education market insights is when you’re faced with making decisions that may have a big impact on your organisation. See this beginner's guide to education market research and how to get started. Other reasons for market research include developing new products or services and improving business performance. See our work and thinking to get an idea for when similar organisations to yours have benefited from education market research.

How long does a market research company take to gain insights?

Market research in the education sector takes on average 6 to 8 weeks to complete, although time frames vary per project. Our research processes are developed exclusively for your own specific situation, and aim to provide the in-depth and nuanced education market intelligence you need. To find out more, check out this post: ‘How long does it take to conduct market research?

How much does education market research cost?

As all projects have different scopes, market research companies for education rarely have fixed costs. What you’ll pay depends on a variety of factors, including time needed for designing the project and writing reports. You’ll also need to factor in participant fees and incentives.

What is your process for education market research?

Although each project is different, we generally follow the below phases:


  1. Planning and set-up - define objectives, agree participant profile and design the research approach

  2. Recruitment - finding participants

  3. Fieldwork - talking to participants and capturing insights 

  4. Analysis and report writing - making sense of the data and delivering results

You can read more about project phases in this post.


What methods do you use to undertake education market research?

Our methods include desk research and interviews, as well as focus groups and online communities. We also conduct online surveys. As with any research company in the UK, the methods we use vary according to each project. In the planning stages of your project, we’ll discuss which methods are most suitable to get the insight you need, and to fit your timescales and budget.

You can read more about our education market research methods here.


How do you find participants for market research?

As a leading UK market research company focusing on the learning sector, this is how we source the right people to participate in your project:

  • Talking to your customers, students, employees or stakeholders.

  • Using recruiters - professionals dedicated to finding right-fit participants

  • Research panels - including our own Insightful Research Teacher Panel

  • Social media advertising


How do you ensure participants are engaged when conducting education market research?

Making sure you have the right participants and then managing their expectations is one of the best ways to guarantee engagement. It’s also a good idea to make it fun, too. Ensuring participants are engaged for schools market research can require a different approach given we are often dealing with teachers - busy professionals with limited time and availability. Check out this post for more information ‘5 tips to keep participants engaged in online research communities’.

How can we help?

If you would like to ask our advice, book a
no-obligation 30 minute consultation with us to discuss your research requirements or to simply have a chat and find out more about what we do.

Alternatively, use the briefing form to start discussing a new project, give Jill Elston a call on +44 (0)7703 462179 or email us

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