Case study: How we found out why customers failed to renew
How we helped a UK education supplier understand how they could make changes to improve customer retention.
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Our work & thinking
How long does it take to conduct market research?
How long does it take to conduct market research?
This post explains our typical process for conducting qualitative research.
5 key concerns for UK schools in the 22-23 academic year
At the end of the last academic year in July, we consulted with the Insightful Research teacher panel and asked them what they felt their...
Delivering stakeholder insights for FSRH
How we delivered stakeholder insights for the Faculty of Sexual and Reproductive Health.
Understanding careers education in UK schools
How we helped a high street name improve their careers programme.
Talking period poverty with teens
Helping the Department of Education understand attitudes to dealing with periods in school.
Researching a hard-to-reach audience
After the launch of a new postgraduate degree, the Cambridge Judge Business School needed to understand how to tailor their marketing.
Our insight helped a tech company decide on next steps for a language-learning app
How we used our international partners to deliver multi-language research for an ed tech company.
Cognitive testing with secondary school students
Our research for the Careers and Enterprise Company informed the development of the Future Skills Questionnaire.
Shaping textbook design
How we helped an ELT publisher select textbook characters and animations for digital-savvy children.
5 tips to keep participants engaged in online research communities
5 ways to keep participants engaged in online research communities
We helped The Royal Society of Chemistry with a rebrand.
We helped the Royal Society of Chemistry make decisions about a rebrand when it was time to choose a new logo.
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