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CHALLENGE YOUR THINKING

Market research specialists with deep expertise in education, learning and professional development

Think differently...

Do you need to understand what teachers really think about your product?

Find out how learners experience your qualifications?

Explore what matters to professionals choosing their next development pathway?

We are a specialist market research consultancy with deep expertise in education and learning audiences. Our clients include publishers, EdTech companies, awarding bodies, professional and membership bodies, government agencies and charities.

What they have in common is a need to understand the people who teach, learn, train and develop others.

We bring over fourteen years of sector knowledge, a proprietory panel of 450+ teachers and school leaders, and a reputation for research that challenges assumptions and delivers clarity. If you need to make a decision with confidence, we can help.

About us

Insightful Research is a Cambridge-based market research consultancy, established in 2012. We bring rigorous, ethical research practice to every project, and our founder, Jill Elston, leads all projects personally.

Our sectors

Our research spans the full breadth of education and professional development, from primary schools to postgraduate study, from initial teacher training to chartered professional qualifications. We work in the UK and internationally.

Some of our clients

Our clients range from major publishers and awarding bodies to professional membership organisations, EdTech companies, government bodies and charities.
They come to us because we understand their audiences and can get the right people talking.

What clients say...

“The outcomes of the qualitative research that Insightful Research did for us have been crucial in helping us focus our product development work. Assumptions we had made turned out to be wrong, and Jill was able not only to capture this fact but to make recommendations that are now guiding our choices of features to develop, confident that we know they will meet customer expectations."
Cambridge University Press

What you can expect from us

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Sound advice

Honest, practical advice on the right approach for your objectives and your budget.

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A clear plan

A detailed project plan so that you always know what to expect, with regular updates, so you always know where things stand.

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Expert team

Senior-level researchers on every project, working to the highest professional and ethical standards.

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Compelling outputs

Thoughtful analysis and clear recommendations you can act on, not just data for data's sake.

How can we help?

If you would like to ask our advice, book a
no-obligation 30 minute consultation with us to discuss your research requirements or to simply have a chat and find out more about what we do. Alternatively, complete the new project form and we'll get back to you.

Alternatively, give Jill Elston a call on +44 (0)7703 462179 or email us jill@insightfulresearch.co.uk

Contact
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