Think differently...
Do you need to understand what teachers really think about your product?
Find out how learners experience your qualifications?
Explore what matters to professionals choosing their next development pathway?
We are a specialist market research consultancy with deep expertise in education and learning audiences. Our clients include publishers, EdTech companies, awarding bodies, professional and membership bodies, government agencies and charities.
What they have in common is a need to understand the people who teach, learn, train and develop others.
We bring over fourteen years of sector knowledge, a proprietory panel of 450+ teachers and school leaders, and a reputation for research that challenges assumptions and delivers clarity. If you need to make a decision with confidence, we can help.
Some of our clients
Our clients range from major publishers and awarding bodies to professional membership organisations, EdTech companies, government bodies and charities.
They come to us because we understand their audiences and can get the right people talking.






























What you can expect from us

Sound advice
Honest, practical advice on the right approach for your objectives and your budget.

A clear plan
A detailed project plan so that you always know what to expect, with regular updates, so you always know where things stand.

Expert team
Senior-level researchers on every project, working to the highest professional and ethical standards.

Compelling outputs
Thoughtful analysis and clear recommendations you can act on, not just data for data's sake.
How can we help?
If you would like to ask our advice, book a
no-obligation 30 minute consultation with us to discuss your research requirements or to simply have a chat and find out more about what we do. Alternatively, complete the new project form and we'll get back to you.
Alternatively, give Jill Elston a call on +44 (0)7703 462179 or email us jill@insightfulresearch.co.uk

