Our research methodologies

Focus groups

Focus groups can be an ideal way to get a range of opinions and conduct in-depth research. We organise, facilitate and report on all aspects of focus group work, and can advise you on the best approach.

Panels

We can set-up and run long-term customer or user panels on your behalf. We can advise on the best way to engage with your participants, and develop a strategy for getting the best results from your panel.

Desk Research

Desk research can provide information on new markets, competitor information or exploring new opportunities.

Online Qual

We have a strong track record of running online communities – particularly for international research. We work with our software partners to set-up and moderate in-depth online discussions.

Depth Interviews

We conduct depth interviews to really understand a topic. Interviews can be face-to-face, by telephone or using online solutions that allow you to observe the interviews as they happen.

Training

We have run several training sessions on basic market research skills. We are happy to share our expertise for the times you need an in-house solution.

Surveys

We run a lot of large-scale online quantitative surveys. Our professional survey software offers real flexibility in the questions you ask and an in-depth level of analysis. We also offer survey testing services.

Impact evaluations

We carry out impact evaluations to assess the impact or success of different initiatives, particularly related to education. We can advise on different types of evaluation and what works best in this sector.

Workshops

The facilitation and co-creation skills we use in our research have also been widely used for internal sales & marketing teams, when they need to explore new ideas or solve a problem.

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Insightful Research is a trading name of Insightful Marketing & Research Ltd, registered in the UK with company number 09841089

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